8 Email Marketing Myths That Keep You Poor

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Emily talks with Dela Quist about increasing email marketing engagement by varying subject lines and sending more frequent emails. Emily shares a story about a persistent salesperson to highlight the importance of staying top of mind. They also discuss Dela's extensive background in the industry and his views on open rates and effective email strategies.

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Who Am I?
If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:
00:33 Meet Dela Quist: Email Marketing Authority
02:14 The Evolution of Email Marketing
05:08 Batch and Blast vs. Personalized Emails
06:59 The Power of Brand Impressions
09:44 Overcoming Email Marketing Misconceptions
12:11 The Economics of Email Marketing
13:05 Smart Email Strategies: “Do Be Smart”
18:31 Understanding Consumer Preferences
20:40 Content vs. Offers in Email Marketing
22:15 The Power of Email Subject Lines
34:09 Engaging the Unengaged