They Ask, You Answer by Marcus Sheridan: Philosophy for Marketing and Leadership

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In our latest Leveraging Leadership episode, Emily breaks down Marcus Sheridan's "They Ask, You Answer," showing how it's not just about marketing, but how you handle any business convo. Think getting inside your customer's head, answering their burning questions fast, and using those insights to steer your marketing content. It's straight talk about turning typical sales pitches into genuine chats that can make your company the go-to choice. Give it a listen to find out how to keep it real with your customers and your team.

Links Mentioned:

"They Ask You Answer" by Marcus Sheridan

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WHO AM I?

If we haven’t yet before - Hi👋 I’m Emily, Chief of Staff turned Executive Leadership Coach. After a thrilling ride up the corporate ladder, I’m focusing on what I love - working with people to realize their professional and personal goals. Through my videos here on this channel, books, podcast guest spots, and newsletter, I share new ideas and practical and tactical tools to help you be more productive and build the career and life you want.

Time Stamps:

00:09 Exploring 'They Ask, You Answer' by Marcus Sheridan

00:43 The Core Philosophy of Answering Consumer Questions

02:05 Implementing the Strategy in Real-World Marketing

03:56 Turning Negatives into Positives with Content

06:14 Empowering Consumers for Better Engagement

07:42 Content Creation and Its Impact on Marketing

09:34 Applying the Philosophy to Your Leadership and Marketing Strategy